Tomball High School

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Classes/Assignments

Advertising

Instructor
Mrs. Krystal Ware
Terms
2017-2018 School Year

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Course Description

What is Advertising & Sales Promotion?  This class is designed as a comprehensive introduction to principles and practices of advertising.  Students will explore marketing techniques and investigate ethical and legal issues in advertising. Students will investigate marketing strategies and communication tools used to reach target markets. Topics include the marketing mix, target marketing, promotion with traditional media, promotion with new media, and the sales process.